The big corporations all listen to Twitter. They want to know what we are saying about them and their brands. Some companies even require tweets about them to be read aloud at Board meetings.
So ... how about tweeting a link to a randomly-selected poem, along with the company's hashtag?
Poetry read aloud in the Boardroom would surely have a civilising effect on the decisions made there. And think of concerned executives trying to discover hidden meanings about their corporation in Ode to the West Wind, or perhaps the darker Aspects of Robinson by Weldon Kees.